Germany to China

Corex Design is committed to product application and brand incubation for the lab technology, and has been insisting on “brand and product innovation strategy and landing” for 58 years.CoreX Design (China) is honored to be invited by Hangzhou government in 2020 to set up its headquarters in Hangzhou Future Science and Technology City, and set up branch offices in Beijing, Shanghai and Suzhou. Branch offices will be set up in Beijing, Shanghai and Suzhou. Adhering to the business philosophy of “Diversified Collaborative Innovation”, CoreX Design (China) has successively introduced five partners in China, all of whom are renowned designers in the industry.

Diverse Team

Our design is driven by the principle of “integrating multiple specialties and focusing on the same goal”. Each partner is responsible for their own team and projects, and the team consists of experts in multiple fields, including branding, product, operations, R&D, and data. We believe that our clients will benefit from the combination of cross-disciplinary design solutions, perspectives, and techniques, which will lead to originality and continuity in their design work.

The "X" gene

We focus on innovative design and categorize our capabilities into “Continuous Innovation and Disruptive Innovation”. We design for innovation in the four dimensions of brand, product, user, and technology. According to the characteristics of the client's industry and enterprise, we match the user demand insights, market demand data and our technical capabilities to find the point of fit between risk and return. We call this capability the “X” gene.